Lace Up for Sole DXB 2012
The region’s biggest gathering of trendsetters and the fashion-forward will be taking place at Alserkal Avenue on Friday 27 April.
Serious collectors and budding enthusiasts will be joined by a who’s-who list of streetwear brands and cult footwear designers in celebration of Middle East sneaker culture.
Last year’s summit saw over 1500 people, including local celebrities and socialites, walk away inspired by the energy and creativity of this global movement.
This year’s event, themed ‘The Art of the Sneaker’ will be part convention, part street party and is set to be even bigger.
Highlights of a breathless day include a live demonstration by the world’s number one sneaker customizer Alex Nash; the Puma Creative Factory and T7 Activation; the introduction of Nike Running and Sneakerhead Hunt Middle East; a New Era ‘Artist Series’ Exhibition; an exclusive screening of the heavily anticipated ‘Rap Arabe’ hip-hop documentary; live graffiti and performances from international & local artists, bands and DJ’s; sneaker culture inspired art & photography exhibitions; skate park championships and not forgetting the impressive collections showcased by individuals from around the Middle East.
So lace up and head down to Dubai’s creative heart to express, impress and be inspired by the latest in footwear, fashion and design.
About Sole DXB
Sole DXB provides an alternative platform for brands to launch their latest products and stay a step ahead in the region through co-hosting a true grassroots event promoting art & design, fashion, music and progressive, urban culture in the Middle East.