ABOUT

Instructors

Program

Saturday 19th September, 9.30am-1.00pm

The Business Primer for Photographers

Zack Arias

There’s an old joke in the photography industry that goes like this. How do you make a million dollars with photography? Start with two million. At some point in your pursuit of photography the thought about turning it into a business will cross your mind. During this session Zack is going to share many of his successes as well as his utter failures as he has built a sustainable photography business for himself. He will walk you through the process of building a foundation for your business, best practices for running a business, pricing, marketing strategies, and finding other streams of revenue to keep your ship afloat when things get slow. The photography business is saturated and highly competitive about a final product that can be highly subjective in the final value to the client. Zack will help you cut through the noise, show you what to stay focused on, what to not worry about, and how to build slowly and surely to a point that photography could very well become your day job.

Saturday 19th September, 2.30pm-6.00pm

Evocative Light: See it, Understand it, Create it!

Gregory Heisler

There are myriad photo websites, tutorials, webinars, and blogs. So many of them are focused on the gear (after all, that's what sells!). The stuff. "If I only bought that new modifier…" What matters even more than the how is the why. Once you begin to understand light, you can begin to see it better, enjoy it more, think in terms of it, and even make it happen when and where you want. It's the only thing your camera's sensor sees, so you want to use it expressively, not be at its mercy.

In this jam-packed intensive, Gregory will show many of his iconic portraits as well as share his thought process and demonstrate some of the underlying principles live onstage. Not just what he used and how he used it, but more importantly, why he chose to use it in the first place. After all, it's these decisions that ultimately shape our images. There are countless techniques, none of which substitute for vision.Come curious, leave inspired.

Sunday 20th September, 9.30am-1.00pm

Beyond Technique: Finding a Meaningful Path as a Photographer

David Hobby

So, you have a nice camera and you understand f/stops and shutter speeds. You might even be comfortable using light. Now what? Surely photography has to be about more than learning the next trick - or purchasing the next shiny piece of kit. What makes you happy as a photographer? Is happiness even your goal? What about money? Are the two goals mutually exclusive? What do you want to do with your camera? Do you even know? Do you want to change the world, or maybe just change yourself? This session won't be about composition, exposure or lighting (okay, maybe a little bit about lighting). Instead, we'll step outside our comfort zones and examine what is possible through our photography. This will require a change of perspective. It will mean challenging some long-held assumptions. It may cause you to change your compass point - or to create one for the very first time. And most important, to learn how to follow it.

Sunday 20th September, 2.30pm-6.00pm

The Assignment Guy

Joe McNally

In the course of a nearly 40 year career shooting for major editorial and commercial clients, Joe has developed a far reaching set of skills in response to shooting assignments ranging from Hollywood celebs to leading figures in the sports world to the cutting edge of science and the allure of pop culture. A resolute generalist, he has shot it all. In this fast paced session Joe will show work and the behind the scenes of that work, from BTS videos and stills to sketches and dialogue about lessons learned. He will then put those skills into practice, turning the stage and the theater into a location shoot, and walk his way through the process of finding a picture, assessing the location, judging the nature of the light to be brought to bear, establishing context, and leading someone’s eye through the foreground, middle ground and background of a photo.

It will be a very practical session, as Joe creates a scene with the use of one light, two lights, three lights….or perhaps more. He involves the audience, articulating his thought process out loud and answering questions while he literally “builds” a photograph. Pursuant to his notion that “there are no secrets in this business” he shows work, shoots pictures, answers questions and puts on display a wide range of the skills and knowledge necessary to stay alive as a photographer.

CLICK HERE FOR DIRECTIONS

Location(and other info)

WHEN

Saturday 19th September, 2015
9:30am - 6.00pm

Sunday 20th September, 2015
9:30am - 6.00pm

WHERE

The Theatre
at Meydenbauer Center

Meydenbauer Center, 11100 NE 6th St, Bellevue, WA 98004, United States

Venue is located adjacent to Interstate 405 at NE 6th Street and 112th Avenue NE in downtown Bellevue, just 9 miles east of downtown Seattle. The most convenient off-ramp from I-405 is at NE 4th Street (Exit 13A).

WE ARE HERE TO HELP

If you require any further information please contact us.

Email: hello@popupgpp.com

Telephone: +971 4 3808545

Office Hours:
Sunday - Wednesday: 10am - 7pm
Thursday & Saturday: 10am - 6pm
Dubai time EST (+8) & Pacific/PT (+11)
Friday: Closed.

Need a place to stay ?

We’re always trying to help our fellow photographers out, so we’ve secured a very special rate of $119 per night with breakfast at the Hilton Bellevue Please quote ‘GPP PopUp’ on contacting the hotel for your discount.

Group Page link
Group Code: GPPCI

If you’re looking to save some dollars then cheaper alternatives are:

Extended Stay America $99 per night
AirB&B. If you’re travelling in a group or want to mingle with other photographers, then there are plenty of great apartments & houses to rent on AirB&B.

*Please note that all hotels will be subject to a 14.4% tax and are no further than a 5minute drive or 15minute walk from the venue.

Offers

$100 rebate on any XT-1 body or outfit
$200-400 off select Fuji XF series lenses
Free Next-day shipping on any Fuji purchase

$100 off any 1 head D1, B1 or B2 kit
$200 off any 2 head D1, B1 or B2 kit
$300 off any 3 head D1 kit

	Regular Price	Sale Price
LumoPro LP605M Convertible Light Stand and Monopod	$74.99	$59.99
LumoPro LightSwitch Speedlight Case and Modifier	$29.99	$21.99
LumoPro Spring Clamp	$15.99	$9.99
LumoPro Double Flash Bracket	$49.99	$34.99
Lumopro Mini Boom / Reflector Holder	$44.99	$34.99
LumoPro LP180 Manual Flash	$199.99	$139.99

John Keatley

DEDPXL presents John Keatley
Discount code will be provided at the event for a 20% discount on online offers
URL: http://dedpxl.com/product/Keatley/

PhotoJojo

The fabulous PhotoJojo have given all attendees a $5 discount for online purchases. The discount code will be distributed at the event.

Highlights from Previous Years PopUp

Highlights from Previous years Popup

Join PopUp GPP’s stellar line-up - Zack Arias, Gregory Heisler, David Hobby and Joe McNally - for an unforgettable weekend of photography learning, inspiration and fun. In two jam-packed days you’ll learn from each of the photographers in four carefully planned sessions designed to boost your photography skills, creativity and career. See inside the mind of a lighting master, understand the creative thought processes of legendary photographers and pick up invaluable business tips from social media icons.

We’ll also be planning some exciting social events, special offers from our partners and many other activities around PopUP GPP Seattle

Photo Gallery

Events

FUJIFILM evening with Zack Arias

Street photography is about a moment; a slice of unscripted life. It’s about getting in close and getting the shot. Join Zack Arias, an editorial and commercial photographer at this talk brought to you by FUJIFILM as part of the PopUP GPP Seattle event where he will share his tips and techniques for blending into the scene and candidly capturing the people and places around you.
FREE to Attend but registration is a must.

Please click here to register your space.

When: Saturday 19, 6.30pm-8.00pm
Where: Click here for location

POPUP MIXER!

Join us, the organisers, instructors and partners on Saturday (Sep 19) evening for a post PopUP GPP social mixer. One of the aims of PopUP GPP is to connect like minded photographers together and have a fun time so we'd love to say Hello over a few drinks and nibbles after a long day of inspiration and information. You don't need to register or sign up - just meet us there

When: Saturday 19, 8.30pm
Where: Tap House Grill | Bellevue
550 106th Avenue NE Bellevue, WA 98004
Directions

The bar has also very kindly offered to waive 15% off when you order your drinks and finger food - just show them your wristband.

Things to do in Seattle

SLEEPLESS IN SEATTLE

There’s nothing quite like refreshing your passion for photography than a weekend full of inspirational talks and being surrounded by likeminded photographers. What more could you want to get those creative juices flowing! BUT don’t just leave it there… Pick up that camera and go and use all that newfound knowledge to explore the area. We here at GPP have picked our top spots to photograph in and around Seattle

PANORAMIC PLEASURES
- Space Needle. Yes it’s obvious, we know! Usually, we‘re always trying to find those hidden gems but sometimes those top tourist spots are that for a reason! So, grab your tripod and head up to the observation deck at the Space Needle for a 360 degree view of Seattle. The perfect chance to master those panoramic shots. We’d suggest to head there for sunset as the deck doesn't open until 09.30/10am. Opening times below:
  
  Mon – Thurs:           10.00 – 21.30
  Friday – Saturday:    09.30 – 22.30
  Sunday:                    09.30 – 21.30
- Kerry Park. For a quintessential photo op head to this beautiful park for views of the Space Needle, Downtown Seattle and Elliott Bay. If you’re lucky you’ll get a glimpse of Mount Rainer looming above. Get as far right as you can looking South and for some incredible nightscapes arrive an hour before sunset and stay through to the evening.
- Gas Works Park. This location boasts multiple vantage points of the city. Dedicate some time here, so you can explore and find your best angle. Our favourite is from the North end of Lake Union. If you can handle a 6AM wakeup then avoid the crowds by getting there for sunrise. It’ll be worth it, we promise!
MOTHER NATURE AT HER BEST
- Mt. Baker-Snoqualmie National Forest. Looking to master that perfect landscape shot? Then Mt. Baker-Snoqualmie National Forest is the one for you. With it’s mirror glass lakes, alpine tress, snow-covered mountains you’ll be spoilt for choice. Whilst here don’t miss the famous 270ft Snoqualmie waterfall. Try and avoid the weekends in order to find some space on the observation deck, which is the best spot to shoot from.
  
  https://www.flickr.com/photos/russbishop/7889128188/
- Washington Park Arboretum. We’ve chosen one of the best times to be in Seattle, so to capture the beautiful fall colours of burnt orange, crimson red and every hue in-between, take yourself to this 200-acre park on the shore of Lake Washington.
- North Cascades National Park. Step back into history and explore what was once the land of several American Indian tribes. Utterly wild, teaming with wildlife and framed with a spectacular gathering of snowy peaks, this spot will really test your photographic skills. With just a 2-hour drive from Seattle you can find yourself in this mesmerizing park. Channel the Ansel Adams within you!
PEOPLE WATCHING

Pike Place Market. This 100-year old market is a photographer’s dream! From the tiny authentic details such as the market’s mascot, Rachel the brass piggy bank to the energetic fisherman lobbying their catch onto the cutting board. There a reason it’s called “the soul of Seattle”! Pike Place Market is always busy but to dodge the weekend masses head over one morning from Monday to Friday.

Capitol Hill. This is one of the hippest neighborhoods in Seattle and therefore attracts a lot of interesting characters frequenting the restaurants, bars, and coffee shops. Visit on a Friday or a Saturday night when the atmosphere is at its best!

WHERE TO STAY

We’re always trying to help our fellow photographers out, so we’ve secured a very special rate of $119 per night with breakfast at the Hilton Bellevue. Please quote ‘GPP PopUp’ on contacting the hotel for your discount.

If you’re looking to save some dollars then cheaper alternatives are:

Extended Stay America $99 per night
AirB&B. If you’re travelling in a group or want to mingle with other photographers, then there are plenty of great apartments & houses to rent on AirB&B. Please use our PopUp Facebook group to link up with others.

*Please note that all hotels will be subject to a 14.4% tax and are no further than a 5minute drive or 15minute walk from the venue.

FAQS

How does Pop Up GPP work?

The Pop Up GPP experience is designed to maximise your exposure to four of the world’s best photography instructors. In one weekend you’ll attend an intensive 3.5-hour session with each instructor, giving you a complete package of photography awesomeness that you won’t find anywhere else.
Why should I attend?

Pop Up GPP Seattle is bringing together world-renowned photography instructors Zack Arias, Gregory Heisler, Joe McNally and David Hobby in Seattle.

Each instructor has developed a unique, 3.5-hour session - specific to their particular style and strengths – that you will not find anywhere else. The seminar-style sessions will cover a range of essential photography skills and subjects – from lighting and the creative process, to live demos and posing your subjects. Pop Up GPP Seattle will educate and inspire you to boost your creativity and your photography business.
How do I know if Pop Up GPP is right for me?

PopUP GPP is aimed at amateur photographers to seasoned pros. You will learn new tricks and new ways to use old tricks by some of the world's top photographers! Whether its photographing subjects in the studio, on-location, street, corporate, fashion and more, you don't want to miss this. From posing and directing to lighting and refining your light and more importantly how to be motivated and inspired to go out and do better photography, this is for you. Just come with an open mind (and a good grasp of the fundamentals of photography and basic lighting) and leave inspired!
Where is Pop Up GPP taking place?

We will be in The Theatre at Meydenbauer Center Seattle, 11100 NE 6th St, Bellevue, WA 98004, United States
What should I bring with me?

Something to take notes on – laptop, tablet, or good old fashioned paper and pen.

You will not be shooting in class, so there’s no need to bring your camera although we will have some vendors at Pop Up GPP, so you may want to bring it to try any accessories. You will be able to ask questions and interact with the photographers during the seminars, so prep some questions.
How do I sign up and pay for PopUP GPP?
You have two payment options:
1. Click here and select the number of tickets you would like to purchase. You can make payment via PayPal or Credit Card.
2. You can send us a wire transfer – contact us on hello@popupgpp.com for bank details
How much is one ticket?

The fee for PopUP GPP is US$399 which includes access to all 4 sessions on both days.
Can I buy a ticket for one day only?

This is a tough one - while we insist and strongly encourage that you come for the entire weekend to get the most out of the PopUP experience, we understand that some of you may not be able to make it for one of the days due to travel commitments or shoots, etc. so we have decided to accommodate those of you who find yourself in a situation like that. Email us at hello@popupgpp.com and tell us which day you would like to come for and we will reply to you with instructions on how to make that happen.
Can I register at the event ?

Sorry, no payments can be made at the event.
Can I bring my camera?

Still cameras are welcome. No audio or video recording please! This includes your mobile devices.
I bought my tickets – what’s next?

You’ll receive an order confirmation to your registered email address, then…just sit tight! Closer to the date, we’ll send you a reminder email with all of the essential event information (where to go, registration process on the day, etc).
I bought one or more tickets. Something’s come up - can I get a refund?
You can - however, subject to these conditions.
- Before August 19th, 2015 - 11:59pm Dubai time:
  You can get a refund of 80% of the workshop value.
- After August 19th, 2015:
  Refund: Sorry, folks - no refund after this point.
I am not ready to buy my ticket yet - how do I stay up to date with the event?

Just enter your email address on top of this page to stay in the loop with all Pop Up GPP Seattle updates. You can also follow us on Twitter or like our Facebook page, too.
I need a place to stay for the weekend – what do you recommend?

We recommend our partner Hilton Bellevue offering PopUp attendees a discount off their best available rate, subject to availability. (No-cancellation and No-amendment). Valid for stays in w.c. 14th September 2015 only. Please quote ‘GPP PopUp’ on contacting the hotel for your discount.