Tom Bird upholds the vague and slippery job title of ‘Creative’. In practice: he’s a writer, designer and art director.

He defines his craft as finding unique and surprising ways of combining word and image, to tell stories simply and powerfully. Sometimes for love, sometimes for money. Sometimes these blur.

His professional output involves working together with brands and individuals of all shapes and sizes, helping them to tap into the global conversation, communicate their purpose and, ideally, make a contribution to culture.

He thinks he’s done alright so far, since his commercial work has appeared in the news and is sold in stores worldwide, while his personal work has featured in magazine pages, on exhibition walls and inside his nan’s bingo hall.