GIFs That Keep On Giving | Creating Animated GIFs That Rock

Level: Open To All

The animated GIF email attachment is a great way to spark a potential clients’ interest and coax them into clicking through to your website. Done well, they can reveal to the client your expansive and creative thinking that is beyond the still image.


GIFs are fun to make, but can also land you the job of your dreams. This half-day seminar focuses on the most important part of creative GIF making, content. Each participant will experience the process of creative “brainstorming”, idea sketching, and planning a shoot specifically designed for making an animated GIF. The student will learn the easy procedure to making a GIF in Photoshop, and how to correctly post them on Instagram and other platforms.


Check out Hugh's GIFs here.

These sessions will be jam-packed with useful information that will be of benefit and interest to photographers of all levels.

who should attend

These sessions will be jam-packed with useful information that will be of benefit and interest to photographers of all levels.

About the Instructor
Hugh Kretschmer

At the age of 13, his father, showing him how to develop his first pictures in the family darkroom, introduced Kretschmer to photography. From that point forward, he never looked back, and went on to study photography, receiving a BFA from Art Center College of Design in 1984, graduating with honors.

Since then, Kretschmer has been creating conceptual photo-illustrations for a large number of editorial and advertising clients, both here in America and abroad, most notably Vanity Fair, New York Times Magazine, Esquire, Fortune, and GQ, as well as Old Spice, Toyota, Honda, Huggies, Penn & Teller, and Purina.

His work has garnered numerous industry awards in Communication Arts Magazine, American Photography, Graphis Publications, The International Photography Awards, and The Society of Publication Designers. His work has been the subject of many articles and profiles appearing in Plastik Magazine, Communication Arts, Juxtapoz, Graphis, Vision and Shutterbug Magazines. His
work is collected through Fathom Gallery in Los Angles, Sakura Gallery in Paris, and in 2018, HEPTA Gallery in Seoul.

Kretschmer’s teaching career started at the age of 32 at Art Center College where he taught advanced still life for 3 years, until moving to New York. After moving back to Los Angeles, he has since taught photography at Santa Monica College, and, presently, UCLA and The Los Angeles Center for Photography.


Artist Statement
My photographs have been described as fanciful, curious, imaginative, unusual, or a little creepy. Some are influenced by myriad dreams and desires of what life could be like…if only.
While others are commentaries on the human condition, influenced by a perspective that honors and embraces the assets and deficits we all share as human beings, seasoned with a touch of quirk and irony."

Saturday, February 10
2:00 PM - 5:30 PM

Includes UAE VAT 5%

Cost $99
Workshop Location
Cancellation & Exchange Policy
  • You can cancel and/or exchange your GPP Photo Week 2018 workshop until January 7, 2018. No refunds or exchanges after January 7, 2018.
  • If you cancel your workshop before January 7, 2018, you get back 70% of the workshop value.
  • If you want to exchange your workshop for a different one, it must be of the same or higher value, providing that you pay the difference for a more expensive workshop.
Venue Partner