In the lead up to GPP Photo Week 2017, we have been sitting down with our instructors to get answers to some of our biggest questions.
Today we’re chatting with California-based food photographer Matt Armendariz. Originally an art and creative director in the food world, Matt soon discovered that what truly excited him was photographing food. Now a highly sought-after commercial photographer, Matt explores the world through food for dozens of world-famous clients, from Coca Cola to Food Network.
Gulf Photo Plus: What's in your bag?
Matt Armendariz: It all depends on the shoot! If I'm flying to another studio on the other side of the US, I'm usually lugging around a Phase One camera and a massive 120mm lens. If I'm photographing a chef in a busy kitchen, then it's a Canon 5DS and a 24-70mm and not much else! But you'll always find me with extra iPhone battery chargers, that's for sure!
GPP: Besides your camera & lens, what's the one piece of equipment you couldn't live without?
MA: My Tetherlock from Altman Technologies. It's the niftiest gadget that keeps my cables securely attached to my cameras, and it's been a lifesaver!
GPP: What is your all-time favorite photograph & why?
MA: That would be impossible to say! I have no answer!
GPP: How do you stay updated with what's happening in the photography industry?
MA: I'm a voracious reader; in fact, my day usually begins at 4am so that I can have an hour or two to absorb the news, read the latest happenings, and see what's happening in the world of photography.
GPP: Who would you most want to take your portrait?
MA: Anyone with excellent retouching skills who could make me look like George Clooney.
GPP: What are you most looking forward to at GPP Photo Week 2017?
MA: I'm looking forward to so much! It's a whirlwind of mind-blowing activities, and I can't wait to learn and share and chat and visit with old and new friends and just be a big photo geek! I happen to be representing the food side of photography, and it's a subject that instantly unites us and gives us all something to talk about.
Matt will be leading a series of food photography workshops and seminars at GPP Photo Week 2017: