In a world of super high res digital cameras and latest technology trends emphasising the highest possible clarity and quality of images, Lomography has struck a chord with people all over for its simple and unique analog lo-fi cameras that result in evocative and fun images.
There is a saying, ‘Manual cameras are romantic, digital cameras are democratic’ and it is that sentiment that has spurred a growing no. of people to seek something different. Vintage film, polaroid cameras, Instagram filters are all trying to generate images where the colors are off, focus is soft and with vignetting effects - attributes that would be defined traditionally as ‘bad photos’. For lomographers, however, that unpredictability is precisely the point - to use these ‘incorrect’ settings to their advantage, creating unique one-of-a-kind photos that stand out.
We at GPP are strong believers in using whatever technology or tools are available to you to tell stories with your photos whether its the latest digital rangefinder or a 220 dirhams Lomo Diana+ camera and are proud to stock Lomo cameras in the GPP Store.
We will also be running Lomography and Lomo-inspired events regularly at GPP so watch this space.
In the meantime, check out our range of Lomo products - try the Diana + or one of the trendy La Sardina cameras with some of the wide varieties of films available, both in 35mm and 120 format. We also have a fun range of accessories like the Diana F Instant Back which will mean instant prints like the good old days from a fun camera using the FujiFilm Instax films.