Sergio Miranda is a South American photographer who was born in Patagonia Argentina in 1981. He studied fine arts in high school, and -at the age of seventeen- he traveled to Buenos Aires to study Photography and Cinematography. For more than ten years he assisted fashion and advertising photographers. And also became an expert in digital retouch, doing post-production for professional studios from South America.
He has shown his work in contemporary art galleries from Buenos Aires and the interior of Argentina, counting more than 10 exhibitions and participating on several short films as a Director of Photography. The last three years he worked as a Photo Editor in a Patagonian magazine called NochePolar, supervising the photography of the entire magazine, and also shooting the fashion issue and covers for the magazine, monthly.
One month ago he moved to Bahrain, to work in an advertising agency, and also to explore a new path of the world. His image titled "Patagonia in Colours" is currently showing as part of the GPP Limited collection newly launched.
As a kid I was already interested in arts. Painting, drawing and everything related with framing reality. I participated in a photo contest when I was about ten years old, but I´m sure that wasn´t my start in photography, not yet.
When I had to pick a high school, I chose one that offered creative studies, and there I did a lot of work within fine arts. I always knew I wanted to do something arts related to make a living. But when the time came to choose the definitive career, I wasn´t sure about going for Fine Arts. I was afraid that I wouldn´t make enough money to live, and thought of my self as a poor man, living on the streets. So I decided for a Film School. I think this was my first approach but after one year I quit film school and moved on to still photography.
What I´ve always really loved has been magazines of all kinds. I used to spend time in book stores and kioques looking for the magazine covers; and had a great collection of comics, fashion, arts, decoration, and design. Nowadays I can tell that this was the first kick on attraction of what I do today.
Well, I started shooting when I started studying photography, at the age of 19. At the time those were all learning experiments. My first photo shoot happened a couple of years after I started working as a photo assistant. A very good girl-friend of mine that was studying fashion design prepared some nice outfits, we arranged a model and a couple of studio flashes, and had our first photo shoot at her house. I love those pictures and you can still find them in my website. Today I´m married with that "girlfriend"!
As often as I can. In the professional matter, I used to shoot two or three times a month when I was working for a magazine, back in Argentina. Now that I have moved here to Bahrain, I only shoot snapshots around town, but can´t wait for the next photo shoot.
"Patagonia in Colors" is part of a larger series titled "Numero 11". It´s a series of images made originally to be printed on squared 1x1m scarfs, to be used as fashion accessories. I made this images thinking about the fashion accessory and with that in mind, I was looking for colorful textures and natural patterns. And all of them have been taken in Patagonia Argentina, the place where I was born.
Of course my macbook, but that´s all. I´m not big on equipment, I strongly believe that the camera doesn´t make the photographer, as the brush doesn´t make the painter, or the guitar doesn´t make the musician.
I have two strong photography influences. One of them is the first photographer I´ve worked with. His name is Marcos Lopez, he is Argentinian and I´ve assisted him for a couple of years when I started. I´ve learned a lot with him, but much more looking at his whole work. His treatment of colour and his compositions are what I like the most. My other big big reference, is a spanish fashion photographer called Eugenio Recuenco. I love how he treats his images, how he develops concepts and most of all, I love his super wide landscape images. (Google them!!)
Keep your eyes open, study a lot, read a lot of art books, and maybe also read some technical books, but don't focus on that too much. It isn't necessary to be so technical, don't worry so much about equipment and gear. Instead focus on looking for concepts and ideas that will make your art different and unique. Study other photographers work and another important thing: travel! Travel as much as possible. Go to museums and art galleries. Ask questions and never keep a question to yourself when you have the chance to ask to the right person.